05The company

What happens to the memory of a life when the life itself becomes digital?

Memorify Technologies was founded in Cambridge, the tech hub of Europe, to answer it.

05.1Where it began

A father died. A daughter was about to be born. In between sat a question that had no good answer.

What remained of one life was scattered across accounts, devices and services, held under terms nobody had read. Some of it could not be opened. What survived arrived without the one thing that made it matter: the person who knew what it was.

At the same time, a new life was beginning that would be recorded more completely than any before it. From the first hour. By default.

A family photograph from the founder's own archive
Charlotte Ridley, Founder and Chief Executive of Memorify Technologies

“The question stopped being about photographs. It became a much bigger mission: to solve a global problem and protect the millions of memories at risk of being lost every day.”

Charlotte Ridley
Founder & Chief Executive
05.2The founder
Charlotte Ridley speaking to camera
The founder film

Hear Charlotte’s story.

Founder & Chief Executive Film · 7 min
05.3Disciplines

Memory is not a single-discipline problem.

Artificial intelligenceInformation retrievalNeuroscience Data scienceService designConsumer technology SecurityCommercialisation
05.4Team
Charlotte Ridley Charlotte RidleyFounder & Chief Executive

Fourteen years in senior marketing and partnership roles, launching D2C and B2B products for Intel, Shell and Arm, and part of the core early team of a high-growth technology company later valued at $300m.

Chris Charlton Chris CharltonFounding Engineer

Cambridge doctorate in information retrieval and thirty years in machine learning and natural language processing. Team lead and CTO at SwiftKey, Grapeshot and Cadeera, all acquired.

Anja Klüver Anja KlüverChief Experience Officer

Thirty years in service design and creative direction. Founded the design consultancy Prospect, acquired by Manyone, and the executive design academy Now + Next.

Gavin Anderson Gavin AndersonChairman

Twenty years across digital platforms and the parent and baby sector. Serial founder, non-executive director and chair in AI and consumer technology.

Felippe Amorim Felippe AmorimChief Research Officer & Neuroscience Lead

Neuroscientist and data scientist, University of Cambridge. Doctoral research in memory retention and recall; more than seven years in behavioural and computational neuroscience.

Chris Ward Chris WardVP of Engineering

Twenty years in design and front-end engineering. Previously shaped climate-risk dashboards at Risilience and investment journeys at SyndicateRoom, after a decade freelancing for UK and international brands.

Sarah SarahMarketing & Social Media Lead

Leads marketing and social across Memorify and Yoree, turning early users into a community and a new category into a conversation.

05.5Achievements and recognition

Achievements and recognition.

2024
Company founded, and winner of the Google startup European pitch event, Paris.Independent pitch-event recognition; no commercial relationship implied.
Google
2024–2025
Bootstrapped through product development.
Benchmarking
Top 1%of UK start-up and scale-up businesses.Innovate UK growth benchmarking. Also top 3.6% of UK high-growth female-founded businesses (Innovate UK, 2026 Women in Innovation data).
Sep 2025
Innovate UK grant winner.Awarded to support the development of ethical and impactful novel AI and machine learning for commercial businesses with high growth potential.
Innovate UK, part of UK Research and Innovation
Nov 2025
£350k+oversubscribed pre-seed.Raised from a syndicate of strategic angel investors.
London Stock Exchange
Selected for the Women in Tech Female Founders in Tech programme.
Partnerships
Three or more strategic partnerships.Alzheimer's Society · NowBaby · Kodak Moments
Kodak Moments
Award winning
Winner in the Things category at Cambridge and the East of England’s #21toWatch awards.Previous winners have raised more than £721 million over seven years.
#21toWatch
Cambridge Tech Week
Guest exhibitor.
Cambridge Tech Week
Finalist
Startup of the Year Award, and the UKBAA Female Innovation Award.
2026
5,000+founding members on the waitlist before launch.
Jul 2026
Recognised by the Department for Business and Trade as a high-growth UK startup.Selected as a national startup success story for the UK Government's Backing British Business campaign.
Department for Business & Trade
Product
Yoree is live on the Apple App Store and Google Play.
05.6The brand film

Memories saved for generations.